Key actors of the destination of Åre, like SkiStar and the destination management organisation, Are AB, jointly engage along with researchers from ETOUR in the co-production and implementation of a powerful Destination Management Information System (DMIS).
A research project financed by the Knowledge Foundation (K&K Stiftelsen) started in fall 2011.
Although huge amounts of customer-based data are widespread in tourism destinations (e.g. data bases save transaction and survey data, respectively, web servers store tourists’ website navigation), these valuable knowledge sources typically remain unused.
Customer-based data sources in tourism destinations The K&K project resolves this deficiency by developing, implementing and testing a DMIS that enables tourism managers the de-centralized ad-hoc generation of strategically relevant knowledge that is crucial to strengthen the drivers behind destination success, namely economic performance, marketing effectiveness and the quality of visitor experience.