The economic dimension handles all economic outputs/externalities of the event firm and the individual event.

Values measured range from the direct economic impacts on the host community and the world- to the more complex indirect impacts, both being of great interest to event researchers. In the case of the Baseline Evaluation, it is the organisational processes that influence these values that are scrutinized.


Direct impacts include tangible values such as revenue in the form of tourism receipts and jobs generated by the event organization itself. Indirect impacts are hotly debated and serve as one of the main arguments for the need of a research based approach to event evaluation. These include measurements of catalytic and multiplier effects relevant to the greater region hosting an event.