Concept for evaluating organizations' communication maturity

The purpose of the research project is to develop a concept for evaluating organizations' communication maturity based on results from previous communication research.

Research on organizations 'internal, external and strategic communication shows that communication is a success factor for organizations' ability to achieve their goals, adapt their business to the outside world and take social and environmental responsibility.

New and internationally leading research in this area has been carried out by the CORE research group at the DEMICOM research center on communicative leadership, communication at organizational change and institutionalization / professionalisation of strategic communication.

Today, this knowledge is unevenly spread and applied in different types of organizations, and therefore a general evaluation method is needed to evaluate organizations' communication maturity, as well as concrete tools and methods for developing communication skills based on current knowledge from research.

Financing

Mid-University's strategic investment in research-driven innovation