Tourism studies AV, Quantitative Methods in Tourism, 7,5 credits


A warm welcome to the course Tourism studies AV, Quantitative Methods in Tourism, 7,5 credits and as a student at Mid Sweden University.

I welcome you to the Master Course “Quantitative Methods in Tourism”, 7.5 ECTS. My name is Matthias Fuchs, and I am the course responsible. For more information on my background and my research interests, please, refer to

The course starts at 16 December 2019 with lectures on uni-variate and bi-variate descriptive analysis designs. The course ends by 17 January 2020.

Four weeks before the beginning of the course you will get access to your schedule Please note that the timetable may be updated until the beginning of the course and even after that if something unforeseen happens.

Before you can begin your studies, there are three things you need to do
1. Create a student account

If you are an international student and admitted to a campus-based program, you will receive your User ID upon arrival at Mid Sweden University.
All international students who are admitted to a distance education programme, will receive their User ID by email approximately one week before course start.

If you have a Swedish personal identification number (format: yyyymmdd e.g. 198101201111) you can create your own user identity to the Student web directly after receiving admission.
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Please note:
If you have studied at Mid Sweden University before, you will keep the same student login and user id

2. Read through the current course syllabus
In the course syllabus, there is information about the course literature and other important things about the course for both teachers and students.

3. Register for the course
You must register for all of the courses you want to take during the semester. You can register no earlier than 2 workdays before the beginning of the course. It is important that you register for each course. It is important that you register for each course.

Course information

The course is organized into two parts. Part one introduces into the quantitative research paradigm for theory testing in the field of tourism studies. More concretely, the type, quality, and various sources of tourism data are critically discussed. Moreover, the survey research process is highlighted by elaborating the link between the theoretical framework and the study design. Finally, the first course part introduces into the various methods of data collection and into the development and testing of questionnaires. Course part two introduces into the various methods for analysing tourism data. Both, descriptive and inferential data analysis designs deal with univariate, bi-variate, and multivariate analysis designs, respectively. Finally, by critically discussing use cases of quantitative analysis in tourism studies, course part two concludes with an outlook into the basics of Linear Structural Equation Modelling (SEM). As the course in quantitative methods is designed to directly support your thesis work, the course is partly conducted in the Computer Lab to enhance your practical skills in analysing quantitative data with SPSS (Statistical Package for the Social Sciences®). By using existing real-world tourism (e.g. survey) data, most prominent methods of data analysis in tourism research are critically discussed and applied.

Student information
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If you do not want to attend this course you have been admitted to,
please visit the link below for information about how to decline our offer /

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The Library
In order to borrow at Mid Sweden University you need a library account. You get a library account when you activate your student portal login, register to a course and approve of the library lending rules. It takes about an hour after your activation before the library account is made. Use your student portal login to borrow and reserve books and to access the services of the library from home. You will find further information here:

Contact us
Should you have any further questions, please do not hesitate to contact us via e-mail or phone, +46 (0)10-142 80 00 Monday through friday, 08.00-16.00.

Finally, I will once again welcome you to the course, and hope and believe that we will have many interesting discussions together!

Best regards
Mid Sweden University

Matthias Fuchs