Business Administration Ba (C), International Marketing, 7,5 Credits

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The purpose of this course is to learn about:
- The internationalization process of companies and their establishment in foreign markets
- Cultural differences and problems in international marketing
- The importance of personal relationships in international business
- International business negotiations
- Doing business in the global market

Entry requirements

Business Administration Ba (A/B) 52,5 Credits, with at least 22,5 Credits at Ba (B) level.