Syllabus Business Administration Ba (C), International Marketing, 7,5 Credits

General data

  • Code: FÖ075G
  • Subject/Main field: Företagsekonomi
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 7.5
  • Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
  • Answerable department: Economics, Geography, Law and Tourism
  • Answerable faculty: Faculty of Human Sciences
  • Established: 9/30/2006
  • Date of change: 5/26/2020
  • Version valid from: 8/15/2020

Aim

The purpose of the course is to give students knowledge about international marketing, cross-cultural competence and the importance of personal relations to foreign business partners.

Course objectives

Students will during the course get deeper understanding about cross-cultural relations and marketing on foreign markets. They will get understanding of international business negotiations and of marketing adaptations that are necessary in order to sell abroad. Students will also learn the importance of keeping good relations with foreign customers and business partners. A good analytical ability and theoretical insight about the topic should have been achieved during the course, as well as the ability to adopt this theoretical knowledge on practical situations. Students will also get some knowledge about academical research in this field by writing a course paper and participating in seminars. This is done as a preparation for the bachelor thesis that will be written after this course.

Content

The course describes:
- The internationalization process of companies, and their establishment in foreign markets.
- Cultural differences and problems in international marketing.
- The importance of personal relationships in international business.
- International business negotiations.
- Doing business in the global market.

Entry requirements

Business Administration Ba (A/B) 52,5 Credits, with at least 22,5 Credits at Ba (B) level.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

3000: Individual written exam, 6.0 hp
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

3001: Written assignment (including seminar attendance), 1.5 hp
Grade scale: Fail (U) or Pass (G)

3002: Business element, Practical application, 0.0 hp
Grade scale: Fail (U) or Pass (G)

Campus course and Distance course:

At home exam or written assignment a supplementary oral presentation may be requested by the teacher in order for the student to show the required knowledge. This is to ensure that the student is the actual sender and author of the written work.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Required literature

  • Author: Hollensen, S.
  • Title: Global Marketing.
  • Publisher: Pearson Education
  • Edition: Senaste upplagan
  • Author: Hofstede, G.
  • Title: Cultures and Organizations. Software of the mind. Intercultural cooperation and its importance for survival .
  • Publisher: Harper Collins Publishers
  • Edition: Senaste upplagan
Vetenskapliga artiklar samt annat utdelat material tillkommer.

Scientific articles and other written texts will be added.