Syllabus Business Administration BA (C), Business Relations, 15 credits

General data

  • Code: FÖ121G
  • Subject/Main field: Företagsekonomi
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 15
  • Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
  • Answerable department: Economics, Geography, Law and Tourism
  • Answerable faculty: Faculty of Human Sciences
  • Established: 3/4/2016
  • Date of change: 3/14/2019
  • Version valid from: 8/15/2019

Aim

The purpose of the course is to get a deeper understanding of different markets, but also to improve the ability to analyse these markets, from a practical and an academic point of view. Furthermore the purpose of the course is to develop the students’ skill to write and present reports and analysis about different markets and marketing.

Course objectives

After participating in the course the student will be able to:
• Analyze and understand the main logic of different markets
• Reach a good knowledge about the theoretical foundation in the field of relationship marketing paradigm, and an ability to analyse the presumptions to build long terms business relations.
• Analyse and discuss how different concepts related to customer relationship are related to each other.
• Analyze the marketing strategies and strategic problems related to different markets
• Use different theories and models to critically analyze firm specific issues.
• Use the skills developed during the course to independently reach a more deeper understanding of the marketing concepts in order to make an analysis of a given marketing situation from the viewpoint of a certain firm
• Oral and written presentations.

Content

The course consists of four theoretical components:
1. Classic marketing theory
2. B2B-marketing
3. Service marketing
4. International marketing

The course starts with a discussion and analysis of the main assumptions of the received marketing theory, like the role of time, knowledge, competition, communication etc.

The differences between B2B markets and B2C markets will be discussed during the course, and suitable marketing tools analysed. Focused is on B2B markets and what characterised industrial markets and the interaction and relationship development between customers and suppliers and how the relationships are connected to each other in terms of networks.

In the field of service marketing the course describe the various types of services and we discuss the nature of service, before we put the focus on how firms produce and deliver services. A specific part of this component is about the value concept and how relationships are developed and maintained in service markets.

This fourth component looks into foreign market entry. Here we discuss different entry modes and we analyze the foreign market entry process stressing different perspectives to understand the process. Furthermore we focus on whether a company is maturely to internationalise, and motives and barriers that have an impact on the process. Thereafter we highlight the decisions about localisation, where differences between countries are in focus.

During the course we touch upon various marketing aspects relevant for B2B, service and international markets, including for example relationships, business networks, foreign market entry, market selection, distribution and technological development. In all components in the course there is important to develop and maintain the business relationships and business networks.

Entry requirements

Business Administration GR (A/B), at least 52.5 credits, of which at least 22.5 credits was passed from Business Administration GR (B)

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Campus course:
Teaching consists of lectures, seminars and various types of exercises. Seminars and guest lectures are mandatory. Some teaching subjects are mandatory.

Distance course:
The distance course's education consists of published material and communication in an online education program, as well as compulsory assignments.

Language of instruction may be English.

Student responsibility: Students are responsible for their own learning and are expected to independently seek information and take their own responsibility in both individual and joint work.

Restrictions on teaching: teaching and support from course teacher are offered only in connection with the course when the student is admitted to the course.

Examination form

Campus course:
Examination takes place through written individual final exam. Compulsory teaching subjects must also be completed before the course grade is determined.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.

Distance course:
Examination takes place through written individual final exam. Compulsory teaching subjects must also be completed before the course grade is determined.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

  • Title: Vetenskapliga artiklar