Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

The aim of the course is to give students knowledge and understanding of the experience industry and its specific management questions. Marketing is seen as a driving force affecting business process. Part one will provide the students with a basic knowledge of the evolving experience industry. Part two will study the electronic markets associated with this phenomena from a marketing perspective.

Spring 2023

room Standard course of studies, Östersund
  • Start: Spring 2023
  • Study period: Week 8 - 12
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X30

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.


Questions about the course

Questions about the course


The page was updated 6/25/2022