Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

The aim of the course is to give students knowledge and understanding of the experience industry and its specific management questions. Marketing is seen as a driving force affecting business process. Part one will provide the students with a basic knowledge of the evolving experience industry. Part two will study the electronic markets associated with this phenomena from a marketing perspective.

Spring 2021

roomStandard course of studies, Östersund
  • Start: Spring 2021
  • Study period: Week 8 - 12
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X40

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.

Contact

Frågor om kursen

Frågor om kursen

+46 (0)10-142 80 00