The aim of the course is to give students knowledge and understanding of the experience industry and its specific management questions. Marketing is seen as a driving force affecting business process. Part one will provide the students with a basic knowledge of the evolving experience industry. Part two will study the electronic markets associated with this phenomena from a marketing perspective.
Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.