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Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

General data

Code: FÖ014G
Subject/Main field: Företagsekonomi
Cycle: First cycle
Progression: (C)
Credits: 7.5
Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 9/30/2006
Date of change: 10/11/2013
Version valid from: 8/27/2014


The aim with the course is to increase the students’ knowledge for the experience economy in the society. The course focuses on how companies can work strategic with experiences and marketing offers based on experiences.

Course objectives

The student should after finished course
- be able to explain experience economy
- be able to understand the effect of the electronic market in the
experience economy
- be able to analyze the experience economy from a marketing


The first part of the course will provide the students with a basic knowledge of the evolving experience industry. The later part of the course will study the electronic markets associated with this phenomena from a marketing perspective.

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course will be a full-time course including lectures and seminars.

Examination form

Examination is done through assignments and/or exam.

Grading system:

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

Author: Atlestam, Barbro (red)
Title: Informationssamhället: åter till framtiden.
Edition: 2004
Publisher: VINNOVA

Author: Castells, Manuel
Title: Internetgalaxen - reflektioner om internet, ekonomi och samhälle
Edition: 2002
Publisher: Bokförlaget Daidalos

Author: Yeoman, I, Robertsson, M, Ali-Knight, J, Drummond, S, McMahon-Beattie, U
Title: Festival and Events Management, An international arts and culture perspective.
Edition: 2003
Publisher: Butterworth-Heinemann Ltd, UK

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