Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits
Subject/Main field: Företagsekonomi
Cycle: First cycle
Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Date of change: 10/11/2013
Version valid from: 8/27/2014
The aim with the course is to increase the students’ knowledge for the experience economy in the society. The course focuses on how companies can work strategic with experiences and marketing offers based on experiences.
The student should after finished course
- be able to explain experience economy
- be able to understand the effect of the electronic market in the
- be able to analyze the experience economy from a marketing
The first part of the course will provide the students with a basic knowledge of the evolving experience industry. The later part of the course will study the electronic markets associated with this phenomena from a marketing perspective.
Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.
Selection rules and procedures
The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.
The course will be a full-time course including lectures and seminars.
Examination is done through assignments and/or exam.
Grading system: www.miun.se/betygskriterier
The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.
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