Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

Syllabus:

Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

General data

  • Code: FÖ014G
  • Subject/Main field: Business Administration
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 7.5
  • Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
  • Answerable department: Economics, Geography, Law and Tourism
  • Answerable faculty: Faculty of Human Sciences
  • Established: 9/30/2006
  • Date of change: 3/14/2019
  • Version valid from: 8/15/2019

Aim

The aim with the course is to increase the students’ knowledge of the experience industry, here also including the concepts of cultural and creative economy. The course focuses on how regions and companies work strategic within the experience industry and creative economy in order to gain competitiveness.

Course objectives

The student should after finished course
- be able to explain the experience industry as well as the creative and cultural economy
- be able to understand the effect of this sector on society
- be able to understand and analyze the specifics of business development, leadership, and marketing in the experience industry and creative economy

Content

The first part of the course will provide the students with basic knowledge of the evolving experience industry and creative economy. The later part of the course will study business development, leadership, and marketing in the sector.

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Campus course:
Teaching consists of lectures, seminars and various types of exercises. Seminars and guest lectures are mandatory. Some teaching subjects are mandatory.

Distance course:
The distance course's education consists of published material and communication in an online education program, as well as compulsory assignments.

Language of instruction may be English.

Student responsibility: Students are responsible for their own learning and are expected to independently seek information and take their own responsibility in both individual and joint work.

Restrictions on teaching: teaching and support from course teacher are offered only in connection with the course when the student is admitted to the course.

Examination form

0010: Examination, 7.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Campus course:
Examination takes place through written individual final exam. Compulsory teaching subjects must also be completed before the course grade is determined.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.

Distance course:
Examination takes place through written individual final exam. Compulsory teaching subjects must also be completed before the course grade is determined.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria: www.miun.se/betygskriterier.

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Reference literature

  • Author: Hesmondhalgh, David.
  • Title: The cultural industries.
  • Edition: senaste / latest
  • Publisher: Sage, London

Required literature

  • Author: Yeoman, I, Robertsson, M, Ali-Knight, J, Drummond, S, McMahon-Beattie, U
  • Title: Festival and Events Management, An international arts and culture perspective.
  • Edition: 2003
  • Publisher: Butterworth-Heinemann Ltd, UK
  • Author: Florida, Richard.
  • Title: The rise of the creative class: and how its transforming work, leisure, community and everyday life.
  • Edition: senaste / latest
  • Publisher: Basic books, New York
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The page was updated 5/6/2020