Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits

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The course focuses on brand theory and marketing theory on both strategic and theoretical level. The aim of the course is to give a deeper understanding of brand and marketing theory as well as to give deeper understanding of practial implications.

Entry requirements

Business Administration Ba (A/B) at least 52,5 Credits, with at least 22,5 hp at BA (B) level.

Academic year

2017 / 20182018 / 2019