Course plan

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Syllabus:

Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits


General data

Code: FÖ109G
Subject/Main field: Företagsekonomi
Cycle: First cycle
Progression: (C)
Credits: 7.5
Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 9/1/2012
Date of change: 10/11/2013
Version valid from: 8/27/2014

Aim

The aim of the course is to give deeper understanding of brand and marketing theory as well as to give a deeper understanding of practical implications.

Course objectives

Students will after completion of the course
- Have gained a deeper knowledge of various marketing theories and functions,
- Have gained a deeper knowledge of brands and functions, -a deeper academic level to analyze brands and strategies in the field,
- Have a greater ability to a theoretical understanding regarding brand as a phenomena
- Have improved their abilities to communicate scientific results, both orally and in writing.

Content

The course brand theory and marketing theory focuses on both the strategic level and theoretical level.

Entry requirements

Business Administration Ba (A/B) at least 52,5 Credits, with at least 22,5 hp at BA (B) level.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

The course will have both written and oral compulsory examinations.

Link to subject-specific criteria for marks www.miun.se/betygskriterier

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading


Required literature

Author: Aaker, David
Title: Building strong brands
Edition: 2010

Author: Gummesson, Evert
Title: Total relationship marketing
Edition: 2008

Artiklar kan tillkomma. / Articles may be included.

Other information

The course will be held in english