Business Administration Ma, Consumer Behavior, 7,5 Credits
The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.
Entry requirements
Degree of Bachelor with 90 Credits in Business Administration or corresponding education.
Contact
Study at Mid Sweden University
Mid Sweden University is a two-campus university with campuses in the city centres of Östersund and Sundsvall, two beautiful cities located in...
Application and admission
The first thing you need to do if you want to apply for a study place at our university is to identify which applicant group you belong to. This...
Application and nomination procedure
Exchange students are students coming to Mid Sweden University for one or two semesters within the framework of an exchange agreement.