Business Administration Ma, Consumer Behavior, 7,5 Credits

The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.

Autumn 2022

room Standard course of studies, Sundsvall
  • Start: Autumn 2022
  • Study period: Week 35 - 39
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Sundsvall
  • Code: MIU-L2X81

Autumn 2022

room Standard course of studies, Östersund
  • Start: Autumn 2022
  • Study period: Week 35 - 39
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X91

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Contact

Questions about the course

Questions about the course

+46(0)10-1428000

The page was updated 5/19/2022