Business Administration Ma, Consumer Behavior, 7,5 Credits

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The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Academic year

2018 / 20192019 / 2020