Business Administration Ma, Consumer Behavior, 7,5 Credits

The course gives an understanding of the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires'. The consumers’ buying decision process affects and is affected by the company’s marketing strategy.

Autumn 2020

infoStandard course of studies, Sundsvall
  • Start: Autumn 2020
  • Study period: Week 46 - 50
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Sundsvall
  • Code: MIU-L2X31
Syllabus

Autumn 2020

infoStandard course of studies, Östersund
  • Start: Autumn 2020
  • Study period: Week 46 - 50
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X91
Syllabus

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Contact

Frågor om kursen

Frågor om kursen

+46 (0)10-142 80 00