Business Administration Ma, Marketing in Networks, 7,5 Credits

The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.

Autumn 2023

room Standard course of studies, Sundsvall
  • Start: Autumn 2023
  • Study period: Week 40 - 44
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Sundsvall
  • Language: English
  • Code: MIU-L2X43
Late application Syllabus

Autumn 2023

room Standard course of studies, Östersund
  • Start: Autumn 2023
  • Study period: Week 40 - 44
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Language: English
  • Code: MIU-L4X43
Late application Syllabus

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Contact

Questions about the course

Questions about the course

+46(0)10-1428000

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Study at Mid Sweden University

Mid Sweden University is a two-campus university with campuses in the city centres of Östersund and Sundsvall, two beautiful cities located in...

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Application and nomination procedure

Exchange students are students coming to Mid Sweden University for one or two semesters within the framework of an exchange agreement.

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The study system at Mid Sweden University is very different from many exchange students are used to. Therefore, it is essential that students...

The page was updated 6/2/2023