Business Administration Ma, Marketing in Networks, 7,5 Credits

The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.
  • Start: Autumn 2021
  • Study period: Week 50 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Sundsvall
  • Code: MIU-L2X93
  • Start: Autumn 2021
  • Study period: Week 50 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X25

Autumn 2022

room Standard course of studies, Sundsvall
  • Start: Autumn 2022
  • Study period: Week 50 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Sundsvall
  • Code: MIU-L2X91
Syllabus

Autumn 2022

room Standard course of studies, Östersund
  • Start: Autumn 2022
  • Study period: Week 50 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Campus: Östersund
  • Code: MIU-L4X35
Syllabus

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Contact

Frågor om kursen

Frågor om kursen

+46(0)10-1428000