Business Administration Ma, Marketing in Networks, 7,5 Credits

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The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Studenter Campus Sundsvall

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Mid Sweden University has a new nomination and application system for students from partner universities.

Courses in English

Courses taught in English 2019/2020 are published below.