Business Administration Ma, Marketing in Networks, 7,5 Credits

The course deals with company strategies for handling customers and market channels based on relationship marketing principles and the customer relationship management (CRM) approach. The value to the company of relationships and adaptations is furthermore discussed from a network perspective.
  • Start: Autumn 2019
  • Study period: Week 51 - 3
  • Study form: Standard course of studies
  • Study pace: 100%
  • Code: MIU-L3X33
  • Start: Autumn 2019
  • Study period: Week 51 - 3
  • Study form: Standard course of studies
  • Study pace: 100%
  • Code: MIU-L5X13
  • Start: Autumn 2020
  • Study period: Week 51 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Code: MIU-L2X51
  • Start: Autumn 2020
  • Study period: Week 51 - 2
  • Study form: Standard course of studies
  • Study pace: 100%
  • Code: MIU-L5X31

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.