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Syllabus:

Business Administration Ma, Marketing in Networks, 7,5 Credits


General data

Code: FÖ020A
Subject/Main field: Företagsekonomi
Cycle: Second cycle
Credits: 7.5
Progressive specialization: A1N - Second cycle, has only first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 4/1/2008
Date of change: 5/30/2013
Version valid from: 8/30/2013

Aim

The course aims at giving deeper understanding of how firms and other organisations manage interorganizational relationships in networks, in particular in purchasing and marketing.

Course objectives

Upon a successful completion of this course, students will

- Have general knowledge about theoretical approaches for the study of market
networks,
- Be able to analyse and understand different types of business relationships and
networks,
- Be able to distinguish between various definitions and perspectives on network
cooperation,
- Be able to identify cooperation problems in market networks.

Content

Firms develop relationships with other firms in order to perform joint activities and get access to resources and thereby increase their competitive strength. Such cooperation between firms and other organisations takes place in complex networks. This course deals with concepts and approaches that can be used to describe and analyze such networks.

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Teaching consists of lectures and/or seminars where the course material is to be presented, analyzed, and discussed. Compulsory attendance is required on some occasions. Language of instruction is English or Swedish.

Examination form

Written exam and/or term papers and seminar attendance.

For Grading criteria see www.miun.se/betygskriterier

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

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Valda artiklar enligt senare anvisning/Selected articles as specified later.