Business Administration BA (C), Business Research, 7,5 credits


Business Administration BA (C), Business Research, 7,5 credits

General data

  • Code: FÖ125G
  • Subject/Main field: Business Administration
  • Cycle: First cycle
  • Progression: (C)
  • Credits: 7.5
  • Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
  • Answerable department: Economics, Geography, Law and Tourism
  • Answerable faculty: Faculty of Human Sciences
  • Established: 11/17/2015
  • Date of change: 5/26/2020
  • Version valid from: 8/15/2020


The course aims to provide in-depth knowledge in designing and conducting qualified scientific investigations.

Course objectives

After completing the course you are able to:
- Define and explain key concepts in qualitative and quantitative methods
- Evaluate different methods and argue its suitability based on a current innovation- and marketing problem
- Process and interpret qualitative data
- Process and interpret quantitative data
- Analyse and conclude based on qualitative and quantitative data
- Conduct an investigation, compile, write and present data for decisions


In the course the students get basic knowledge to conduct marketing research and research project, from an innovation perspective. The students are going to develop the ability to plan, conduct and present marketing research in purpose to end with strategic decision support. Qualitative and quantitative investigation methods are mixed to get a deeper understanding and results on a general level. The students are trained in scientific method, strategic thinking, and written and oral presentation technique. In the course basic and central concepts in the field of innovation and marketing research are discussed. The students are trained to conduct and present qualitative and quantitative investigations. This means that the course include:
- Using and processing internal and external secondary data
- Qualitative investigations from an innovation perspective
- Quantitative investigations and observations techniques from an innovation perspective
- Writing reports and presentations on seminars
- International innovation focused marketing research

Entry requirements

Business Administration GR (A/B), at least 52.5 credits, of which at least 22.5 credits was passed from Business Administration GR (B)

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

3000: Individual written exam, 4.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

3001: Written assignment (including seminar attendance), 3.0 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

3002: Business element, Practical application, 0.0 Credits
Grade scale: Fail (U) or Pass (G)

Campus course and Distance course:

At home exam or written assignment a supplementary oral presentation may be requested by the teacher in order for the student to show the required knowledge. This is to ensure that the student is the actual sender and author of the written work.

If the student has a decision from the coordinator at the Mid Sweden University on pedagogical support in case of disability, the examiner has the right to provide a suitable examination for the student.

Criteria for assessment: see discipline specific criteria:

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Required literature

  • Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
  • Title: Essentials of Marketing Research
  • Edition: Senaste upplagan.
  • Publisher: Pearson
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The page was updated 5/27/2020