Tourism Studies BA (B) E-tourism: digital distribution and e-marketing, 15 Credits

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Tourism is dependent on information flows and is affected by the information technology development. The course explores the ways marketing and sales are affected by the IT development as well as highlights the challenges and opportunities technology provides for information dissemination from the perspective of different factors.

Meetings

Lectures, exam.
In case of lack of applicant, the course will not be given.

Entry requirements

Tourism Studies BA (A) at least 22.5 credits, and course KG030G (A) Scientific methods and research methods 7.5 credits or the equivalent social science methods course of at least 7.5 credits.