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Media and Communication Science BA (B), Writing for Mainstream and Online Media, 7.5 credits

General data

Code: MK090G
Subject/Main field: Medie- och kommunikationsvetenskap
Cycle: First cycle
Progression: (B)
Credits: 7.5
Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Answerable department: Media and Communication Science
Answerable faculty: Faculty of Science, Technology and Media
Established: 2/21/2018
Date of change: 3/13/2018
Version valid from: 7/2/2018


The purpose of this course is to develop the student's writing skills necessary to succeed in a public relations career. The course focuses on principles of effective writing and editing skills and the ability to shape texts for different purposes and target audiences.

Course objectives

After passing the course, the student is expected to:
- be able to produce and analyze various types of texts for public relations / strategic communication, specifically articles and press releases aimed for traditional and online media;
- be able to translate PR strategies into messages contextualized to specific target groups, channels and media;
- know how to analyze and revise the language and style of various types of texts;
- have the skills to give and receive constructive feedback on written texts;


- Writing content for PR and strategic communication for different types of traditional and online media
- Writing skills concerning the language, and style of various types of texts
- How to analyze and revise the content, language and style of various types of texts

Entry requirements

At least one year of successfully completed full-time study at university level including 30 credits (ECTS) in Media and Communication Science.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course format includes lectures, seminars and writing exercises that can be presented in different forms.

Examination form

Course grades are based on written examination and active participation in seminars.

The examiner has the right to offer alternative examination arrangements to students who have been granted the right to special support by Mid Sweden University’s disabilities adviser.

Grading criteria for the subject can be found at

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

Title: The Economist Style Guide
Edition: Senaste upplagan
Publisher: London: Profile books

Author: Charles Marsh, David W Guth, Bonnie Poovey Short
Title: Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Edition: Latest edition
Publisher: Taylor & Francis
Comment: Available as an e-book

Author: Kovach, Bill och Rosenstiehl, Tom
Title: The Elements of Journalism: What Newspeople Should Know and the Public Should Expect.
Edition: Latest edition
Publisher: CA: Three Rivers Press

Reference literature

Author: Stovall, James Glen
Title: Writing for the Mass Media
Edition: International Edition, 7th edition (paperback) 2009
Publisher: Upper Saddle River

Resources and articles will be added to the literature.

Other information

Any expenses for travel and materials are paid by the student. Lectures are in English. Plagiarism is not allowed and will result in a notification being sent to the Vice-Chancellor of Mid Sweden University.