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Media and Communication Science BA (C), Public Relations C2, 15 credits

General data

Code: MK075G
Subject/Main field: Medie- och kommunikationsvetenskap
Cycle: First cycle
Progression: (C)
Credits: 15
Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Answerable department: Media and Communication Science
Answerable faculty: Faculty of Science, Technology and Media
Established: 4/20/2017
Date of change: 5/31/2017
Version valid from: 1/22/2018


The purpose of this course is to apply strategic communication theories, research results and models for best practice, tools of analysis and communicative working processes to a project in close collaboration with an external constitutent/employer.

Course objectives

After passing the course, the student is expected to be able to:
- apply international research and theories in strategic communication to solve communication problems
- individually search for, and critically evaluate and use scientific literature (books and articles) for the project
- analyze a communication problem theoretically and practically, and design objectives and strategies to accomplish change through strategic communication
- describe and analyze the relationship of an organization’s goals and strategy and its communications
- write a communications plan of good quality to an external constituent/employer


The course integrates theory and practice of strategic communication and focuses on goals of strategic communication and their relationship to overall goals and strategy work, and to the daily operations and the efficiency of organizations and companies.

Entry requirements

At least one year of successfully completed full-time study at university level including 30 credits (30 ECTS) in Media and Communication Science.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course format includes lectures, seminars and writing exercises that can be presented in different media forms.

Examination form

Course grades are based on written examination and active participation in seminars.

Grading criteria for the subject can be found at

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Litteratur och artiklar väljs i samråd med handledare och kursansvarig
Literature is chosen in consultation with the responsible teacher and supervisor.

Other information

Any expenses for travel and materials are paid by the student. Plagiarism is not allowed and will result in the application being submitted to the Vice Chancellor.