International Master's Programme in Packaging Design and Communication, 120 Credits

Aim

The aim of the programme is to provide an advanced education within graphic design and communication, with a special focus on packaging design. The students will develop an in-depth understanding of the communicative role of packaging by means of graphic design and communication on both a micro and a macro level. Furthermore, the student will develop knowledge about the relationship the design process has with and the way it is influenced by individuals, brands and society.

Programme objectives

QUALIFICATIONS ACCORDING TO THE HIGHER EDUCATION ORDINANCE

Knowledge and understanding
For a Master of Arts/Science (120 credits) the student shall
- demonstrate knowledge and understanding in the main field of study, including both broad knowledge of the field and a considerable degree of specialised knowledge in certain areas of the field as well as insight into current research and development work, and
- demonstrate specialised methodological knowledge in the main field of study.
Competence and skills
For a Master of Arts/Science (120 credits) the student shall
- demonstrate the ability to critically and systematically integrate knowledge and analyse, assess and deal with complex phenomena, issues and situations even with limited information
- demonstrate the ability to identify and formulate issues critically, autonomously and creatively as well as to plan and, using appropriate methods, undertake advanced tasks within predetermined time frames and so contribute to the formation of knowledge as well as the ability to evaluate this work
- demonstrate the ability in speech and writing both nationally and internationally to report clearly and discuss his or her conclusions and the knowledge and arguments on which they are based in dialogue with different audiences, and
- demonstrate the skills required for participation in research and development work or autonomous employment in some other qualified capacity.
Judgement and approach
For a Master of Arts/Science (120 credits) the student shall
- demonstrate the ability to make assessments in the main field of study informed by relevant disciplinary, social and ethical issues and also to demonstrate awareness of ethical aspects of research and development work
- demonstrate insight into the possibilities and limitations of research, its role in society and the responsibility of the individual for how it is used, and
- demonstrate the ability to identify the personal need for further knowledge and take responsibility for his or her ongoing learning.

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Content

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Entry requirements

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Description of programme

Graphic design surrounds us everywhere. Working intentionally with design provides a good basis for the message to be perceived as the sender intended it to be. The modern communication society creates new demands for the design of messages. A requirement to be seen is a thoroughly planned and deliberate analysis, strategy and commutative idea that is unexpected, moving and which creates inclusion. In this, the packaging together with strategic communication plays a crucial part for the survival of the brand.
The Master’s programme should develop what on a national level is already unique in the Bachelor’s programme, that is, the combination of graphic design and communication specialising in packaging design.
Students participating in the Master’s programme should develop an in-depth understanding of the communicative role of the packaging through graphic design and communication. The programme extends over 2 years of fulltime studies and includes courses and features aiming to provide in-depth knowledge and skills in the area of packaging design and communication.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Information about the examination can be found in the course syllabus.

Title of qualification

Degree of Master of Arts/Science (120 credits)

Masterexamen med huvudområdet grafisk design, translated into Degree of Master of Arts (120 credits) with a major in Graphic Design.