Media and Communication Science MA, Strategic Political Communication, 7.5 Credits
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• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
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Syllabus:
Medie- och kommunikationsvetenskap AV, Strategisk politisk kommunikation, 7,5 hp
Media and Communication Science MA, Strategic Political Communication, 7.5 Credits
General data
- Code: MK023A
- Subject/Main field: Media and Communications Science
- Cycle: Second cycle
- Credits: 7,5
- Progressive specialization: A1F - Second cycle, has second-cycle course/s as entry requirements
- Education area: Samhällsvetenskap 100%
- Answerable faculty: Faculty of Science, Technology and Media
- Answerable department: Department of Information Technology and Media
- Approved: 2012-01-12
- Version valid from: 2012-01-16
Aim
The objective of the course is to provide students with advanced knowledge about strategic political communication as theory and practice. The course will focus particularly on theories related to political public relations, political marketing, political market-orientation, and political campaigning.
Course objectives
Upon completion of the course the student should be able to:
– Discuss, describe and distinguish between the fields of political public relations, political marketing and political market-orientation
– Discuss and analyze selected public relations and marketing theories and how they apply to political contexts and processes.
– Discuss and analyze the use of public relations and marketing strategies and tactics by political parties and candidates.
– Discuss and analyze theories related to the professionalization of political campaigning.
– Discuss and analyze structural and semi-structural antecedents of the use of public relations and marketing strategies and tactics, of political market-orientation, and of the professionalization of political campaigning.
Content
The course offers advanced studies of strategic political communication as theory and practice. The course will focus particularly on theories related to political public relations, political marketing, political market-orientation, and political campaigning, and on structural and semi-structural factors that influence the use of public relations and marketing strategies and tactics, the professionalization of political campaigning, and degree of market-orientation. The use and development of public relations and marketing strategies and tactics as well as of political campaigning will be discussed in light of the development of new communication technologies.
Entry requirements
At least 60 Credits (60 ECTS) from the International Master's Programme in Political Communication.
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Teaching form
Lectures and seminars.
The course will be given in English.
Examination form
Participation in mandatory seminars and completion of individually written exams.
Grading criteria for the subject can be found at www.miun.se/en/Student/Services/Grading-Criteria.
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Lees-Marshment, Jennifer, Strömbäck, Jesper & Rudd, Chris (Eds.)
- Title: Global Political Marketing
- Ort: London
- Edition: 2009
- Publisher: Routledge
- Author: Lees-Marshment, Jennifer
- Title: Political Marketing. Principles and Applications
- Ort: London
- Edition: 2009
- Publisher: Routledge
- Author: Johnson, Dennis W. (Ed.)
- Title: Routledge Handbook of Political Management
- Edition: 2009
- Publisher: New York, Routledge