Media and Communication Science BA (B), Public Relations in Social Media, 7,5 Credits
Please note that the literature can be changed/revised until:
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
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Syllabus:
Medie- och kommunikationsvetenskap GR (B), Strategisk kommunikation i sociala medier, 7,5 hp
Media and Communication Science BA (B), Public Relations in Social Media, 7,5 Credits
General data
- Code: MK056G
- Subject/Main field: Media and Communications Science
- Cycle: First cycle
- Progression: (B)
- Credits: 7,5
- Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
- Education area: Övrigt 100%
- Answerable faculty: Faculty of Science, Technology and Media
- Answerable department: Media and Communication Science
- Approved: 2011-09-23
- Date of change: 2019-04-02
- Version valid from: 2019-06-01
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
M100: Public Relations in Social Media, 7.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Wright, Donald K. & Hinson, Michelle D.
- Article title: An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014
- Journal: Public Relations Journal
- Year/Volume/nr/pages: 2014, 8(2)
- URL: Artikeln kan laddas ner på sidan: http://www.prsa.org/Intelligence/PRJournal/Vol8/No2/#.VliDAXuq0yJ
- Comment: 35 sidor. Artikeln kan laddas ner på sidan: http://www.prsa.org/Intelligence/PRJournal/Vol8/No2/#.VliDAXuq0yJ
- Author: Stakston, B
- Title: Gilla! Dela Engagemang, Passion och Idéer via Sociala Medier
- Edition: Senaste upplagan
- Publisher: Idealistas Förlag
- Comment: 160 sidor
- Author: Solis, Brian
- Title: Putting the Public Back in Public Relations - How Social Media Is Reinventing the Aging Business of PR
- Edition: Senaste upplagan
- Publisher: Prentice Hall
- Author: Ragas, M W, Laskin, A. V, & Brusch, M
- Article title: Investor relations measurement: An industry survey
- Journal: Journal of Communication Management
- Year/Volume/nr/pages: 2014, 18(2), 176-192
- Comment: 16 sidor
- Author: Olsson, T
- Title: Producing the Internet – Critical Perspectives of Social Media
- Edition: 2013
- Publisher: Nordicom
- Comment: 259 sidor. Bokens tryckta upplaga är slut och kan laddas ner från internet: http://www.nordicom.gu.se/sv/publikationer/producing-internet
- Author: Lundgren L, Strandh K, Johansson C
- Title: De sociala intranätens praxis. Användning nytta och framgångsfaktorer
- Edition: 2012
- Comment: 53 sidor. DEMICOM rapport nr 5. Rapporten kan laddas ner på http://www.miun.se/demicom/demicomsrapportserie
- Author: Gilpin, Dawn
- Article title: Organizational Image Construction in a Fragmented Online Media Environment
- Journal: Journal of Public Relations Research
- Year/Volume/nr/pages: 2010, 22(3), 265–287
- Comment: 22 sidor
- Author: Coombs, W. T., Falkheimer, J., Heide, M., och Young, P.
- Title: Strategic Communication, Social Media and Democracy - The challenge of the digital naturals
- Edition: Senaste upplagan
- Publisher: Routledge
- Comment: 188 sidor. Boken finns som E-bok
- Author: Argenti P A
- Title: Digital Strategies for Powerful Corporate Communications
- Edition: Senaste upplagan
- Publisher: McGraw-Hill Professional
- Comment: 288 sidor