Media and Communication Science BA (B), Public Relations in Social Media, 7,5 Credits
Please note that the literature can be changed/revised until:
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
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Syllabus:
Medie- och kommunikationsvetenskap GR (B), Strategisk kommunikation i sociala medier, 7,5 hp
Media and Communication Science BA (B), Public Relations in Social Media, 7,5 Credits
General data
- Code: MK056G
- Subject/Main field: Media and Communications Science
- Cycle: First cycle
- Progression: (B)
- Credits: 7,5
- Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area: Övrigt 100%
- Answerable faculty: Faculty of Science, Technology and Media
- Answerable department: Media and Communication Science
- Approved: 2011-09-23
- Date of change: 2013-11-06
- Version valid from: 2013-07-01
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Van Dijck, José & Nieborg, David
- Title: Wikinomics and its discontent: a critical analysis of Web 2.0 business manifestos
- Edition: 2009
- Comment: New Media & Society August 2009 vol. 11 no. 5
- Author: Stakston, Brit
- Title: Gilla! Dela Engagemang, Passion och Idéer via Sociala Medier
- Ort: Hindås
- Publisher: Idealistas Förlag
- Author: Solis, Brian
- Title: Putting the Public Back in Public Relations - How Social Media Is Reinventing the Aging Business of PR
- Edition: 2009
- Publisher: Prentice Hall
- Author: Paul A. Argenti
- Title: Digital Strategies for Powerful Corporate Communications
- Edition: 2009
- Publisher: McGraw-Hill Professional
- Author: Luoma-aho, Vilma
- Title: Is social media killing our theories?
- Edition: 2010
- Publisher: Department of communication, JYU
- Comment: www.academia.edu
- Author: Lundgren L, Strandh K, Johansson C
- Title: De sociala intranätens praxis
- URL: http://www.miun.se/sv/Forskning/Var-forskning/Center-och-institut/DEMICOM/Forskning/CORE/Publikationer/Rapporter/
- Author: Hinson, Wright
- Title: An Analysis on New Communications Media Use in Public Realtions: Results of a Five-Year Study
- Comment: Tidskrift: Public Relations Journal
- Author: Grunig, James E & Grunig, Larissa A
- Title: Public Relations Research, Excellence Theory in Public Relations: Past, Present and Future
- Edition: 2008
- Comment: Part IV, 327-347
- Author: Gilpin, Dawn
- Title: Organizational Image Construction in a Fragmented Online Media Environment
- Edition: 2010
- Comment: Journal of Public Relations Research, 22(3):265–287, 2010
- Author: Dimitrova D, Shehata A, Strömbäck J, Nord L
- Title: The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns
- Comment: Communication Research 1-24
- Author: Baehr, Craig & Alex-Brown Konstanze
- Title: Assessing the Value of Corporate Blogs: A Social Capital Perspective
- Comment: IEEE Transactions on professional communication, vol. 53, no.4, December 2010
Reference literature
- Author: Liljerehn Mats
- Title: Är sociala intranät framtiden? Erfarenhetsutbyten i fysiska och virtuella miljöer
- Comment: Kandidatuppsats vid Stockholms universitet, 2011