Media and Communication Science BA (B), Public Relations in Social Media, 7.5 Credits
Please note that the literature can be changed/revised until:
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
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Syllabus:
Medie- och kommunikationsvetenskap GR (B), Strategisk kommunikation i sociala medier, 7,5 hp
Media and Communication Science BA (B), Public Relations in Social Media, 7.5 Credits
General data
- Code: MK056G
- Subject/Main field: Media and Communications Science
- Cycle: First cycle
- Progression: (B)
- Credits: 7,5
- Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area: Övrigt 100%
- Answerable faculty: Faculty of Science, Technology and Media
- Answerable department: Department of Information Technology and Media
- Approved: 2011-09-23
- Version valid from: 2012-01-16
Selection rules and procedures
Alternative selection, see heading "Other information".
Grading system
Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.
Course reading
Required literature
- Author: Wright, Donald K & Hinson Michelle D
- Title: An Updated Look at the Impact of Social Media on Public Relations Practice
- Edition: 2009
- Comment: Public Relations Journal Vol. 3, No. 2
- Author: Van Dijck, José & Nieborg, David
- Title: Wikinomics and its discontent: a critical analysis of Web 2.0 business manifestos
- Edition: 2009
- Comment: New Media & Society August 2009 vol. 11 no. 5
- Author: Stakston, Brit
- Title: Politik 2.0: Konsten att använda sociala medier
- Ort: Stockholm
- Edition: 2010
- Publisher: Beijbom Books
- Author: Solis, Brian
- Title: Putting the Public Back in Public Relations - How Social Media Is Reinventing the Aging Business of PR
- Edition: 2009
- Publisher: Prentice Hall
- Author: Smith, Aaron
- Title: The Internet’s Role in Campaign
- Edition: 2009
- Comment: Pew Internet and American Life Project
- Author: Paul A. Argenti
- Title: Digital Strategies for Powerful Corporate Communications
- Edition: 2009
- Publisher: McGraw-Hill Professional
- Author: Luoma-aho, Vilma
- Title: Is social media killing our theories?
- Edition: 2010
- Publisher: Department of communication, JYU
- Comment: www.academia.edu
- Author: Kaplan Andreas M., Haenlein Michael
- Title: Users of the world, unite! The challenges and opportunities of social media
- Edition: 2010
- Comment: Business Horizons, Vol. 53, Issue 1, p. 59-68
- Author: Grunig, James E & Grunig, Larissa A
- Title: Public Relations Research, Excellence Theory in Public Relations: Past, Present and Future
- Edition: 2008
- Comment: Part IV, 327-347
- Author: Gilpin, Dawn
- Title: Organizational Image Construction in a Fragmented Online Media Environment
- Edition: 2010
- Comment: Journal of Public Relations Research, 22(3):265–287, 2010
- Author: Eyrich, Nina, Padman, Monica & Sweetser, Kaye
- Title: PR practitioners´ use of social media tools and communication Technology
- Edition: 2008
- Publisher: Public Relations Review 34
- Comment: sid 412 – 414
- Author: Baehr, Craig & Alex-Brown Konstanze
- Title: Assessing the Value of Corporate Blogs: A Social Capital Perspective
- Comment: IEEE Transactions on professional communication, vol. 53, no.4, December 2010
Reference literature
- Author: Liljerehn Mats
- Title: Är sociala intranät framtiden? Erfarenhetsutbyten i fysiska och virtuella miljöer
- Comment: Kandidatuppsats vid Stockholms universitet, 2011