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Media and Communication Science BA (B), Public Relations, 7.5 credits

Please note that the literature can be changed/revised until: 
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer 


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Versions:
2023-01-01 - Until further notice 2022-07-01 - 2022-12-31 2021-07-01 - 2022-06-30 2020-01-20 - 2021-06-30 2019-01-21 - 2020-01-19
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Syllabus:
Medie- och kommunikationsvetenskap GR (B), Strategisk kommunikation, 7,5 hp
Media and Communication Science BA (B), Public Relations, 7.5 credits

General data

  • Code: MK098G
  • Subject/Main field: Media and Communications Science
  • Cycle: First cycle
  • Progression: (B)
  • Credits: 7,5
  • Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
  • Education area: Övrigt 100%
  • Answerable faculty: Faculty of Science, Technology and Media
  • Answerable department: Media and Communication Science
  • Approved: 2019-05-23
  • Date of change: 2022-03-16
  • Version valid from: 2022-07-01

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

M200: Written Individual Examination Strategic Communication, 6 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

M400: Individual oral and written assignments, messaging strategies, 1.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Course reading

Select litterature list:

Required literature

  • Author: Yan, C, Dillard, J P, Shen, F
  • Article title: Emotion, Motivation and the Persuasive Effects of Message Framing
  • Journal: 2012, 62(4), 682 - 700
  • Year/Volume/nr/pages: Studentlitteratur
  • Comment: cirka 420 sidor
  • Author: Majid, S., Lopez, C., Megicks, P., & Lim, W. M.
  • Article title: Developing effective social media messages: Insights from an exploratory study of industry experts
  • Journal: 2019, 36(6), 551-564.
  • Year/Volume/nr/pages: Studentlitteratur
  • URL: doi:10.1002/mar.21196
  • Comment: cirka 420 sidor
  • Author: John, L K, Mochon, O, Schwartz, J
  • Article title: What’s the Value of a Like?
  • Journal: 2017, mars, 108 - 115
  • Year/Volume/nr/pages: Studentlitteratur
  • Comment: cirka 420 sidor
  • Author: Hallahan, K. et al.
  • Article title: Defining Strategic Communication.
  • Journal: 2007,1 (1), 3-35
  • Year/Volume/nr/pages: Studentlitteratur
  • Comment: cirka 420 sidor
  • Author: Guldbrandsen, Ib, T., Just, Sine N.
  • Title: Strategizing communication. Theory and practice.
  • Edition: Senaste upplagan
  • Publisher: Studentlitteratur
  • Comment: cirka 420 sidor
  • Author: Geddes, J
  • Article title: Elaboration Likelihood Model Theory – Using ELM to Get inside the User’s Mind
  • Journal: 2016
  • Year/Volume/nr/pages: Studentlitteratur
  • URL: https://www.interaction-design.org/literature/article/elaboration-likelihood-model-theory-using-elm-to-get-inside-the-user-s-mind
  • Comment: cirka 420 sidor
  • Author: Barsade, S., O’Neill, Olivia A
  • Article title: Manage your emotional culture
  • Journal: 2006/jan/58-66
  • Year/Volume/nr/pages: Studentlitteratur
  • Comment: cirka 420 sidor

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The page was updated 10/14/2024