Tourism Studies BA (B), E-tourism I, 7,5 Higher Education Credits

Aim

By bundling together the distinctive study fields of Business Management, Tourism and Information Systems and Management the purpose of the course is to give students a strong theoretical background in the emerging knowledge area of eTourism. Based on this the practical ability to design concepts for e-Business applications in tourism is trained.

Course objectives

After having attended the course e-Tourism I the student should:

• be able to evaluate the strategic value of Information and Communication
Technologies applied in the various tourism industries (e.g. hospitality industry,
airline industry, tourism intermediaries, etc.)
• know the most important e-Business applications applied in tourism (e.g. global
distribution systems, computerized reservations systems, customer relationship
management systems, mobile services, etc.)
• understand basic IT concepts and approaches relevant to tourism applications
(e.g. recommender systems, software agents, GPS technology, etc.)
• be able to design implementation concepts for viable IT solutions in tourism

Content

To support the challenge of digitalizing value-networks of today’s complex tourism industry different theoretical approaches, models and e-Business applications are presented and supplemented by numerous case studies of existing e-Business applications in tourism (e.g. Micros Fidelio, Bistro, Flexpackage, eBay, dolomitisuperski.mobi, etc.).

Entry requirements

Students accepted for this course must have at least 22,5 hp from studies in tourism, business administration or other social science subject/discipline.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course is mostly an individual study course were the student reads the course literature and submits assignments as well as participates in seminars via the Internet.

Written assignments, both individual and group, will be implemented during the course. Also, based on the literature, a self-assessment assignment will be applied on the course platform.

Examination form

Both group and individual assignments will be used for evaluating students in the course.

Course grades are based on a 7 point scale from A to E and then F and Fx are grades which does not permit course credits to be submitted. Grades are established based on the degree to which the student has achieved the learning goals for the course. This evaluation is done by the course tutor/tutors and based on course assignments as well as participation in seminars and the results of the final exam.

Link to subject-specific criteria for marks www.miun.se/betygskriterier

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Other information

The course is given as a distance course based on 50% part time studies. WebCT will be used as the course platform and no physical meetings are planned for the course. The course will be given in both English and Swedish.

The course requires access to the Internet.