Mikolaj Dymek

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Publications

Articles in journals

Falasca, K. , Dymek, M. & Grandien, C. (2017). Social media election campaigning : who is working for whom? A conceptual exploration of digital political labour. Contemporary Social Science,  

Books

Zackariasson, P. & Dymek, M. (2016). Video Game Marketing : A student textbook. New York : Routledge

Chapters in books

Dymek, M. (2016). Inside the Gamification Case of a Mobile Phone Marketing Campaign : The Amalgamation of Game Studies with Marketing Communications?. In The Business of Gamification : A Critical Analysis. New York : Routledge (Routledge Advances in Management and Business Studies). pp. 99-121.

Collections (editor)

Dymek, M. (ed.) & Zackariasson, P. (ed.) (2016). The Business of Gamification : A Critical Analysis. New York : Routledge (Routledge Advances in Management and Business Studies ).  

Conference papers

Falasca, K. , Dymek, M. & Grandien, C. (2017). Exploring Digital Political Labour : political public relations and the exploitation of social media engagement. Paper presented at the The International Communication Association's 67th Annual Conference, Interventions: Communication Research and Practice. San Diego, USA, 25-29 May 2017