VT 2024 Advances in Tourism Management, 7,5 hp

Since 2010 the Department of Tourism Studies at Mid-Sweden University offers a PhD program in Tourism Studies. The program is within the social sciences and focuses on tourism-related resources, tourist behaviour and tourism management (for details: http://www.miun.se/etour/forskarutbildning).

We are happy to invite to a PhD course related to the above program. The course entitled Advances in tourism management is targeting on post-graduate students and will be offered in Spring 2024.

The focus is on the functioning and interplay of the various operations and processes within and between tourism organizations. Main topics include:

• Optimization of operations in tourism firms (e.g. pricing, yield management, forecasting, efficiency benchmarking)
• Tourism marketing (e.g. brand attractiveness and brand equity modelling, image-based segmentation, media mix selection, advertising impact)
• Destination management and governance (e.g. technological change and tourism competitiveness, business intelligence and the concept of the knowledge destination)
• Planning, management and development of tourist destinations (e.g. analysis of complex adaptive tourism systems and destination networks)
• Epistemological foundations of management sciences and ontological critique (e.g., post-mechanist economic thinking, transformative leadership)

The PhD course is offered in English.

The course syllabus is avalible here.

The Course Schedule and Lecturers short bios

The PhD course takes place partly at the Department of Economics, Geography, Law and Tourism at Mid-Sweden University (Campus Östersund, Sweden) and is scheduled:

• May 2024 (at Campus): 15, 16 and 17 May
• May 2024 (at Campus): 21, 23 and 24 May

In order to register in this course or to request for further information, please, contact the course coordinator, Professor Matthias Fuchs, matthias.fuchs@miun.se.

Deadline to register is 12 april 2024.