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Business Administration Ba (C), International Marketing, 7,5 Credits

General data

Code: FÖ075G
Subject/Main field: Företagsekonomi
Cycle: First cycle
Progression: (C)
Credits: 7.5
Progressive specialization: G1F - First cycle, has less than 60 credits in first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 9/30/2006
Date of change: 1/10/2019
Version valid from: 1/1/2016


The purpose of the course is to give students knowledge about international marketing, cross-cultural competence and the importance of personal relations to foreign business partners.

Course objectives

Students will during the course get deeper understanding about cross-cultural relations and marketing on foreign markets. They will get understanding of international business negotiations and of marketing adaptations that are necessary in order to sell abroad. Students will also learn the importance of keeping good relations with foreign customers and business partners. A good analytical ability and theoretical insight about the topic should have been achieved during the course, as well as the ability to adopt this theoretical knowledge on practical situations. Students will also get some knowledge about academical research in this field by writing a course paper and participating in seminars. This is done as a preparation for the bachelor thesis that will be written after this course.


The course describes:
- The internationalization process of companies, and their establishment in foreign markets.
- Cultural differences and problems in international marketing.
- The importance of personal relationships in international business.
- International business negotiations.
- Doing business in the global market.

Entry requirements

Business Administration Ba (A/B) 52,5 Credits, with at least 22,5 Credits at Ba (B) level.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The teaching consists of lectures and seminars where the course material will be presented, analyzed, and discussed. Guest lectures may occur. Attending the seminars is compulsory.

Examination form

The examination is made through written test and course papers.

Link to subject-specific criteria for marks

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

Author: Hofstede, Geert
Title: Cultures and Organizations. Software of the mind. Intercultural cooperation and its importance for survival .
Edition: senaste upplagan
Publisher: Harper Collins Publishers

Author: Hollensen, Svend
Title: Global Marketing.
Edition: senaste upplagan
Publisher: Pearson Edu. Lim.

Vetenskapliga artiklar samt annat utdelat material tillkommer.

Scientific articles and other written texts will be added.