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Business Administration Ba (C), Management in the Experience Industry, 7,5 Credits

General data

Code: FÖ014G
Subject/Main field: Företagsekonomi
Cycle: First cycle
Progression: (C)
Credits: 7.5
Progressive specialization: G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 9/30/2006
Date of change: 9/19/2015
Version valid from: 1/1/2016


The aim with the course is to increase the students’ knowledge of the experience industry, here also including the concepts of cultural and creative economy. The course focuses on how regions and companies work strategic within the experience industry and creative economy in order to gain competitiveness.

Course objectives

The student should after finished course
- be able to explain the experience industry as well as the creative and cultural economy
- be able to understand the effect of this sector on society
- be able to understand and analyze the specifics of business development, leadership, and marketing in the experience industry and creative economy


The first part of the course will provide the students with basic knowledge of the evolving experience industry and creative economy. The later part of the course will study business development, leadership, and marketing in the sector.

Entry requirements

Business Administration BA (A/B), at least 52,5 Credits, of which at least 22,5 Credits at BA (B) level.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

The course will be a full-time course including lectures and seminars. Teaching language is English.

Examination form

Examination is done through written assignments and seminars.

Grading system:

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading

Required literature

Author: Florida, Richard.
Title: The rise of the creative class: and how its transforming work, leisure, community and everyday life.
Edition: senaste / latest
Publisher: Basic books, New York

Author: Yeoman, I, Robertsson, M, Ali-Knight, J, Drummond, S, McMahon-Beattie, U
Title: Festival and Events Management, An international arts and culture perspective.
Edition: 2003
Publisher: Butterworth-Heinemann Ltd, UK

Reference literature

Author: Hesmondhalgh, David.
Title: The cultural industries.
Edition: senaste / latest
Publisher: Sage, London

Vetenskapliga artiklar samt annat utdelat material tillkommer.

Articles will be added.