Course plan

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Syllabus:

Business Administration Ma, Marketing in Networks, 7,5 Credits


General data

Code: FÖ020A
Subject/Main field: Företagsekonomi
Cycle: Second cycle
Credits: 7.5
Progressive specialization: A1N - Second cycle, has only first-cycle course/s as entry requirements
Answerable department: Department of Business, Economics and Law
Answerable faculty: Faculty of Human Sciences
Established: 4/1/2008
Date of change: 4/2/2015
Version valid from: 8/15/2015

Aim

The course aims at giving deeper understanding of how firms and other organisations manage interorganizational relationships in networks, in particular in purchasing and marketing.

Course objectives

Upon a successful completion of this course, students will

- Have general knowledge about theoretical approaches for the study of market
networks,
- Be able to analyse and understand different types of business relationships and
networks,
- Be able to distinguish between various definitions and perspectives on network
cooperation,
- Be able to identify cooperation problems in market networks.

Content

Firms develop relationships with other firms in order to perform joint activities and get access to resources and thereby increase their competitive strength. Such cooperation between firms and other organisations takes place in complex networks. This course deals with concepts and approaches that can be used to describe and analyze such networks.

Entry requirements

Degree of Bachelor with 90 Credits in Business Administration or corresponding education.

Selection rules and procedures

The selectionprocess is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Teaching consists of lectures and seminars where the course material is to be presented, analyzed, and discussed. Attending the seminars is compulsory.

Examination form

The examination is made through written test and course papers.

For Grading criteria see www.miun.se/betygskriterier

Grading system

The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades A through E represent pass levels, whereas Fx and F represent fail levels.

Course reading


Required literature

Scientific articles and other written texts will be added.

Vetenskapliga artiklar samt annat utdelat material tillkommer.