Graphic Design BA (A), Visual Identity, 7.5 credits

Aim

The purpose of the course is for the student to acquire basic knowledge and skills in the design principals and the visual identity of brands.

Course objectives

After completing the course, the student should be able to:
- use basic knowledge of symbols, logos and design programs
- apply basic knowledge of the design principals.
- explain basic knowledge of brands and visual identities

Content

- design of logos and design programs
- exercises in the design principals
- studies of brands' visual identities

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Examination form

D100: Design Project, 3 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

I100: Assignment, 3 Credits
Grade scale: Fail (U) or Pass (G)

T100: Written Exam, 1.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Grading criteria for the subject can be found at www.miun.se/gradingcriteria.

The examiner has the right to offer alternative examination arrangements to students who have been granted the right to special support by Mid Sweden University’s disabilities adviser.

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.