Posting of thesis
On September 30, Irina Dimitrova nailed her doctoral thesis "The cashless paradox: Adoption and resistance".
Irina Dimitrova is a PhD student in Business Administration and works at CER. Her thesis focuses on barriers (challenges) and barrier breakers (benefits) and the intention to fully choose digital payment methods. The dissertation, which consists of four articles, uses both quantitative (questionnaires and statistical analyses) and qualitative (netnography and interpretive analyses) methods. Two groups of bank customers are in focus: those who have adopted these payment methods and those who have accepted digital payment methods but at the same time express resistance to a cashless society.
On Wednesday 16 October, she will defend her work at Campus Sundsvall. Opponent
is Professor Carlos Flavián from the University of Zaragoza in Spain.
Read more about the thesis here
Register for the public defence here