Dissertation in Business Administration with Irina Dimitrova
You are warmly invited to attend a dissertation in business administration, where Irina Dimitrova will defend her thesis, "The Cashless Paradox: Adoption and Resistance."
About the Thesis
Digitalization and the COVID-19 pandemic accelerated an already declining need for cash, including in Sweden, which is on track to potentially become the world's first cashless country. While a cashless society is supported by several benefits, it also presents challenges, reflecting two sides of the same coin.
The overall aim of the thesis is to describe and analyze the relationship between barriers (challenges) and barrier-breakers (benefits) in relation to the intention to fully adopt digital payment methods. An important aspect the thesis also explores is the intermediary factors that tend to influence how these barriers and benefits increase or decrease the intention to use digital payment methods.
The thesis consists of four articles, where Irina Dimitrova has applied both quantitative (surveys and statistical analyses) and qualitative (netnography and interpretive analyses) methods. The study focuses on two groups of bank customers: those who have adopted digital payment methods and those who have accepted them but simultaneously express resistance to a cashless society.
The results show that the first group of bank customers perceives privacy and accessibility barriers as significantly related to their intention to fully embrace digital payment methods. In contrast, the second group identifies the lack of personal contact as a major barrier.
Dissertation and Reception
The dissertation will take place at Sundsvall campus, room L111, L Building.
Wednesday 16 October. 2024 13.00–16.00
After the defense, we invite you to a reception with light refreshments at Restaurant Åkroken, N Building. To attend the reception, please registrer with Corné de Beer no later than October 4 2024 at Corne.debeer@miun.se
- Opponent Professor Carlos Flavián, University of Zaragoza, Spain
- Main Supervisor Professor Peter Öhman, CER and Mid Sweden University
- Co-Supervisor Professor Darush Yazdanfar, CER and Mid Sweden University
Contact
