Webinar on AI and business benefits
The CER network’s first webinar of the autumn focused on AI, exploring both its opportunities and risks, as well as its potential to increase productivity and create business value.
The webinar highlighted the multifaceted nature of AI and the many factors that need to be considered when introducing new technology. One of the key questions discussed was what organisations need in order to use AI to create added value for both their operations and their customers.
The importance of having the right skills, well-designed processes, clear governance and an organisation that is prepared to adapt responsibly was emphasised. Customer service and basic industries were highlighted as examples of areas that are already being transformed by AI tools and where further change can be expected.
The discussion also addressed the broader relationship between technological and societal development, and the potential role of AI in this transformation. One example was healthcare, where AI could help free up staff time currently spent on administrative tasks, allowing more time for patient contact.
The webinar was led by Professor Katarina L. Gidlund from Mid Sweden University’s Forum for Digitalisation. The panel included Michael Goldman, AI Lead Product Manager at Länsförsäkringar AB; Kelli Haraldsson, management consultant at Pro&Pro; and Malin Gardberg, researcher at the Research Institute of Industrial Economics (IFN).
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