The ‘IFITT Best Paper Award’ is given to individuals who submit outstanding papers related to information and communication technologies in travel and tourism at the ENTER conference. This year, the first place of the ‘IFITT Best Paper Award’ was won by a team around ETOUR Professor Matthias Fuchs.
The prestigious price ‘IFITT Best Paper Award 2014’ was given to Matthias Fuchs, Wolfram Höpken, Alexander Eybl and Andreas Flöck during the ENTER 2014 Conference on Information and Communication Technologies in Travel and Tourism.
The paper is quoted and titled "Fuchs, M., Höpken, W., Eybl, A., & Flöck, A. (2014). Online Auctions for selling accommodation packages – A Readiness-Intensity-Impact Analysis in Xiang, Ph. & Tussyadiah, I. (eds.) Information and Communication Technologies in Tourism 2014, Springer, New York: 813-826".
Since the advent of the Internet online auctions offer new opportunities to effectively sell also complex service products. Unsurprisingly, a small but constantly growing number of suppliers have recently started to successfully auction off travel and tourism products through online auction platforms, like eBay. However, so far, tourism research lacks adoption and impact studies concerning online auctions. Thus, the paper at hand, firstly, identifies the factors that determine the adoption of online auctions within the hotel sector. Secondly, by referring to Zhu & Kraemer, the proposed approach also elucidates how the use of online auctions affects hotel performance. Data gathered in the course of an online survey targeting the Austrian hotel sector is analysed by using the Partial Least Square (PLS) technique and logistic regression.