Business Administration BA (C), Global Marketing

Course reading 2024-08-15 - Until further notice

Required literature

• Author: Hollensen, S.
• Title: Global Marketing
• Edition: Senaste upplagan
• Publisher: Pearson Education

• Author: Hofstede, G.
• Title: Cultures and organizations. Software of the mind. Intercultural cooperation and its importance for survival
• Edition: Senaste upplagan
• Publisher: Harper Collins Publisher