Business Administration BA (C), Marketing Research and Consumer Behavior

Course reading 2024-08-15 - Until further notice

Required literature

• Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
• Title: Essentials of marketing research
• Edition: Senaste upplagan
• Publisher: Pearson Education

• Author: Evans, M., Jamal, A. & Foxall, G.
• Title: Consumer behaviour
• Edition: Senaste upplagan
• Publisher: Wiley