Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
Please note that the literature can be changed/revised until:
• June 1 for a course that starts in the autumn semester
• November 15 for a course that starts in the spring semester
• April 1 for a course that starts in the summer
Print or save the syllabus as a PDF
You can easily print a syllabus from the website. Use the keyboard shortcut ctrl+p (Windows) or command+p (Mac). In the next step, you choose whether you want to print or save the course plan as a PDF.
Syllabus:
Företagsekonomi GR (C), Marknadsundersökningar och konsumentbeteende, 7.5 hp
Business Administration BA (C), Marketing Research and Consumer Behavior, 7.5 credits
General data
- Code:FÖ140G
- Subject/Main field:Business Administration
- Cycle:First cycle
- Progression:(C)
- Credits:7.5
- Progressive specialization:G2F - First cycle, has at least 60 credits in first-cycle course/s as entry requirements
- Education area:Social sciences 100%
- Answerable department:Economics, Geography, Law and Tourism
- Approved:2024-10-31
- Version valid from:2025-09-01
Selection rules and procedures
The selection process is in accordance with the Higher Education Ordinance and the local order of admission.
Examination form
1001: Written exam, 6.5 Credits
Grade scale: Seven-grade scale, A-F o Fx
1002: Individual Written assignment (including seminar participation), 1 Credits
Grade scale: Two-grade scale
1003: Business element
Grade scale: Two-grade scale
Grading system
Seven-grade scale, A-F o Fx
Course reading
Required literature
- Author: Malhotra, N.K., Birks, D.F. & Wills, P.A.
- Title: Essentials of marketing research
- Edition: Senaste upplagan
- Publisher: Pearson Education
- Author: Evans, M., Jamal, A. & Foxall, G.
- Title: Consumer behaviour
- Edition: Senaste upplagan
- Publisher: Wiley