Business Administration Ba (C), Relationship Marketing and Brand Strategy, 7,5 Credits

Aim

The aim of the course is to give deeper understanding of brand and marketing theory as well as to give a deeper understanding of practical implications.

Course objectives

Students will after completion of the course
- Have gained a deeper knowledge of various marketing theories and functions,
- Have gained a deeper knowledge of brands and functions, -a deeper academic level to analyze brands and strategies in the field,
- Have a greater ability to a theoretical understanding regarding brand as a phenomena
- Have improved their abilities to communicate scientific results, both orally and in writing.

Content

The course brand theory and marketing theory focuses on both the strategic level and theoretical level.

Entry requirements

Business Administration Ba (A/B) at least 52,5 Credits, with at least 22,5 hp at BA (B) level.

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Campus course:
Teaching consists of lectures, seminars and various types of exercises. Seminars and guest lectures are mandatory. Some teaching subjects are mandatory.

Distance course:
The distance course's education consists of published material and communication in an online education program, as well as compulsory assignments.

Language of instruction may be English.

Student responsibility: Students are responsible for their own learning and are expected to independently seek information and take their own responsibility in both individual and joint work.

Restrictions on teaching: teaching and support from course teacher are offered only in connection with the course when the student is admitted to the course.

Examination form

1000: Examination, 7.5 Credits
Grade scale: Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

The course will have both written and oral compulsory examinations.

Link to subject-specific criteria for marks www.miun.se/betygskriterier

Grading system

Seven-grade scale, A, B, C, D, E, Fx and F. Fx and F represent fail levels.

Other information

The course will be held in english