Industrial Design BA (A), Product Semiotics, 4.5 credits

Aim

The course aims to give the student a good understanding for how experienced and communicative aspects in products can be analyzed, described and understood from a semiotic perspective. Also to strengthen the students' ability to apply these aspects in their design work.

Course objectives

After completing the course, the student should:
- be able to analyze products from a a product semiotic perspective
- in analysis be able to name active codes in the interaction human - artifact
- be able to apply the theoretical basics of product semiotics in practical design work
- use personas and imageboards as a tool in a design process
- be able to independently and experimentally investigate different design solutions for specific target groups and contexts linked to a brand

Content

- Introduction to the subject area and historical overview.
- Perception and codes. How one interprets and understands with the help of the senses.
- Product semiotics theory.
- Product semiotics analysis.
- Functionality, usability and satisfaction.
- Target group analysis, personas, imageboards.
- Brand analysis.

Entry requirements

General entry requirements
(Äldre gymnasiebetyg)

Selection rules and procedures

The selection process is in accordance with the Higher Education Ordinance and the local order of admission.

Teaching form

Lectures, workshops and theoretical and practical self-study.

Examination form

I200: Assignment, 3 Credits
Grade scale: Fail (U) or Pass (G)

P200: Presentation of Design Work, 1.5 Credits
Grade scale: Fail (U) or Pass (G)

Grading system

Fail (U) or Pass (G)