Christina Grandien

Universitetslektor|Senior Lecturer

  • Professional title: Senior Lecturer
  • Academic title: Senior Lecturer
  • Other title: Head of Department
  • Department: Department of Media and Communication Science (MKV)
  • Telephone: 010-142 87 65
  • Email:
  • Location: Sundsvall
  • Research centers: DEMICOM

Research projects


MiLo — environment in the control loop



Articles in journals

Johansson, C. , Grandien, C. & Strandh, K. (2019). Roadmap for a communication maturity index for organizations—Theorizing, analyzing and developing communication value. Public Relations Review, vol. 45: 4    

Falasca, K. , Dymek, M. & Grandien, C. (2019). Social media election campaigning : who is working for whom? A conceptual exploration of digital political labour. Contemporary Social Science, vol. 14: 1, pp. 89-101.  

Grandien, C. (2017). Pulling together and tearing apart : The occupational branding of public relations and the management of tainted work. Public Relations Inquiry, vol. 6: 1, pp. 73-98.    

Falasca, K. & Grandien, C. (2017). Where you lead we will follow : A longitudinal study of strategic political communication and inter-party relations in election campaigning. Journal of Public Affairs, vol. 17: 3  

Grandien, C. & Johansson, C. (2016). Organizing and disorganizing strategic communication : Discursive institutional change in dynamics in two communication departments. International Journal of Strategic Communication, vol. 10: 4, pp. 332-351.    

Strömbäck, J. , Grandien, C. & Falasca Larsson, K. (2013). Do Campaign Strategies and Tactics Matter? : Exploring Party Elite Perceptions of What Matters When Explaining Election Outcomes. Journal of Public Affairs, vol. 13: 1, pp. 41-52.  

Grandien, C. & Johansson, C. (2011). Institutionalization of communication management in organizations – A theoretical framework. Corporate Communications. An International Journal, vol. 17: 2, pp. 209-227.    

Grandien, C. (). Organizational and occupational commitments of communication practitioners : sectorial comparisons of the role of the employing organization. Journal of Communication Management,

Chapters in books

Helgesson, E. & Grandien, C. (2015). On the borderlines of advocacy : Situational professional ethics in the identity construction of public relations consultants. In Communication Ethics in a Connected World: Research in Public Relations and Organisational Communication. Peter Lang Publishing Group. pp. 215-233.  

Fagerholm, A. , Grandien, C. & Lozanovski, J. (2009). Centerpartiets valkampanj 2006 : en fallstudie. In Väljarna, Partierna och Medierna : En Studie av Politisk Kommunikation i Valrörelsen 2006. Stockholm : SNS förlag. pp. 89-123.

Christina, G. (2008). Kommunikatörernas roll och arbetssätt. In Kommunikation i förändringsprocesser. Malmö : Liber.

Conference papers

Falasca, K. , Dymek, M. & Grandien, C. (2017). Exploring Digital Political Labour : political public relations and the exploitation of social media engagement. Paper presented at the The International Communication Association's 67th Annual Conference, Interventions: Communication Research and Practice. San Diego, USA, 25-29 May 2017

Johansson, C. & Grandien, C. (2016). Communication for sustainable organizing. Paper presented at the VEC Conference and the 10th Annual UCCN Meeting, Mid Sweden University, 12-14 September, 2016, Östersund

Falasca, K. & Grandien, C. (2016). Leaders and followers - a longitudinal study of inter-party relations in election campaigning.. Paper presented at the International Communication Association's 66th Annual Conference, Communication through Power, Fukuoka, Japan - 9-13 June 2016.

Falasca, K. & Grandien, C. (2015). Where you lead we will follow : A longitudinal study of strategic political communication in election campaigning. Paper presented at the International Communication Association's 65th Annual Conference, Communication Across the Life Span, San Juan, Puerto Rico, 21-25 May 2015

Johansson, C. & Grandien, C. (2010). Leading 
change? : Conceptualizing 
 change. Paper presented at the 12th Annual EUPRERA Congress, Communication in a Changing Society: Dynamics, Risks and Uncertainty. University of Jyväskylä, Finland, September 23-24, 2010

Nord, L. , Strömbäck, J. , Grandien, C. & Ottestig, A. T. (2006). When A Natural Disaster Becomes a Political Crisis. A Swedish Case Study. : Paper presented at the annual meeting of the International Communication Association, Dresden International Congress Centre, Dresden, Germany, Jun 16, 2006.

Doctoral theses, comprehensive summaries

Grandien, C. (2016). Strategic Communication Found in Translation : Practices, Practitioners and Perceptions. Dis. (Comprehensive summary) Sundsvall : Mittuniversitetet, 2016 (Mid Sweden University doctoral thesis : 251)  


Grandien, C. , Nord, L. & Strömbäck, J. (2005). Efter flodvågskatastrofen. : Svenska folkets åsikter om och förtroende för myndigheter, medier och politiker. Stockholm : Krisberedskapsmyndigheten (KBM:s temaserie 2005:4).