Mustafa Nourallah

Doktorand|Doctoral Student

  • Professional title: Doctoral Student
  • Department: Department of Economics, Geography, Law and Tourism (EJT)
  • Telephone: 010-142 79 75
  • Email:
  • Room number: L311
  • Research centers: Centrum för forskning om ekonomiska relationer
  • Subject: Business Administration


In 2016 I joined the Department of Economics, Geography, Law and Tourism, and Centre for research on Economic Relations, Mid Sweden University , and in 2017 I started a Ph.D. degree in business administration.

In 2020, I obtain a Degree of Licentiate in Business Administration (Third cycle) from Mid Sweden University .

In addition to my main experience in the education sector, I have worked with some international organizations such as the United Nations Development Program.

Area of interest

Behavioural finance, retail investors, bank customers, and FinTech.

Current research

Currently, I am conducting a Ph.D. study to investigate some behavioural issues related to young retail investors and young bank customers in digital finance context.

Teaching and tutoring

In parallel to my Ph.D. study, I partially teach several courses in Bachelor level: portfolio management, risk management, financial regulation and financial services, and corporate finance. Also, business models and quantitative methods in master level.


Articles in journals

Nourallah, M. (2015). Do the Arabian Customers Who Belong to Similar Markets Differ in theEvaluation of Banking Service Quality?. International Journal of Euro-Mediterranean Studies, vol. 8: 1, pp. 25-41.  

Nourallah, M. , Strandberg, C. & Öhman, P. (). Mobile Bank Applications: Loyalty of Young Bank Customers. Financial Services Review,

Collections (editor)

Brännström, L. (ed.) & Nourallah, M. (ed.) (2017). Disrupted Stories. Sundsvall : Mid Sweden University (Genusstudier vid Mittuniversitetet 11).    

Conference papers

Nourallah, M. (2020). Mobile Bank Application:  A Study on the Antecedents and Consequences of Loyalty of Young Bank Customers. Paper presented at the 6th Somaiya International Conference on Technology and Information, at K.J Somaiya Institute of Management Studies and Research Vidyavihar, Mumbai, India, 10th and 11th , January, 2020.

Nourallah, M. , Strandberg, C. & Öhman, P. (2019). Understanding the Relationship between Trust and Satisfaction on Mobile Bank Application. In ICEEG 2019 Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government. Lyon : . pp. 58--61.  

Nourallah, M. , Strandberg, C. & Öhman, P. (2018). Mobile bank application : An empirical study of young bank customers. Paper presented at the 10th Nordic Workshop on Relationship Dynamics-NoRD2018, Karlstad, Sweden. September 19-21, 2018

Licentiate theses, comprehensive summaries

Nourallah, M. (2020). A mobile bank application loyalty model : The young bank customer perspective. Lic. (Comprehensive summary) Sundsvall : Mid Sweden University, 2020 (Mid Sweden University licentiate thesis : 166)