Ulrich Schmudde

Doktorand|Doctoral Student

Professional title: Doctoral Student
Academic title: Doctoral Student
Other title: Lecturer in Business Administration
Telephone: +46 (0)10-1428612
Email: ulrich.schmudde@miun.se
Visitor address: Studentplan 1, hus A
Room number: A223b
Location: Östersund

Employed at the subject:

Business Administration

Research centers:

Department:

Department of Economics, Geography, Law and Tourism (EJT)

Background

Originally, I come from the well-known tourist area Black Forest in southwestern Germany. In 2004–2007, I did an education as an industrial clerk at a world-renowned company in the woodworking industry, Homag Holzbearbeitungssysteme GmbH. After the education, I worked at the accounting department of the same company and in the sales department with export. After that, I studied at the University of Applied Sciences of Worms in the fields of International Business Administration and Foreign Trade as well as Tourism and Travel Management. I completed a Bachelor's degree with a major in Business Administration at Mid Sweden University in Östersund in 2012. Later I took my Master's degree in Business Administration at Mid Sweden University in 2013. After my Master's degree, I started working in the tourism industry in Norway and then I worked as responsible product vendor at a travel company and as head of department for tourism development and marketing at Freudenstadt municipality in Germany. Since summer 2017, I am doing a Ph.D. in Business Administration at Mid Sweden University in Östersund with a specialisation in long-term oriented development of smaller cities in Europe.

Research

My research is on how smaller cities develop long-term oriented, which are in the shadow of a famous destination. The research is from a business administration perspective.

Teaching and tutoring

I teach students at Bachelor C level in marketing, leadership and organisation theory. Moreover, I teach Bachelor students in tourism studies.

I am responsible for the following courses that I teach in English and Swedish: Management and Organizational Culture (FÖ074G) and Relationship Marketing and Brand Strategy (FÖ109G). Furthermore, I teach in Swedish Bachelor students in the follwing courses: Destination Development (TR069G), Destination Development and Sustainability (TR054G), Consumer Behaviour in Tourism (TR067G), Customer-Centric Brand Development for the Tourism Industry (TR073G).

Other information

During my previous job positions I was responsible for the apprentices and practical supervisor for the dual students.

Publications

Articles in journals
Chapters in books
Conference papers

Articles in journals

Schmudde, U. & Sörensson, A. (2020). Tourism Development in Rural Areas in Sweden – In the Shadow of a Well-Established Destination. Athens Journal of Tourism, vol. 7: 1, pp. 55-74.

Sörensson, A. , Bogren, M. & Schmudde, U. (2019). How do Cities of Different Sizes in Europe Work with Sustainable Development?. International Journal of Design & Nature and Ecodynamics, vol. 14: 4, pp. 287-298.

Chapters in books

Sörensson, A. , Bogren, M. & Schmudde, U. (2021). Effects of the Coronavirus Pandemic on Swedish Tourism Firms and their Sustainability Values. In Corporate Responsibility and Sustainability during the Coronavirus Crisis : International Case Studies. Palgrave Macmillan. pp. 77-101.

Schmudde, U. (2019). Sustainable City Development by Tourism over Cross-Sectoral Industries : A Case Study in Central Sweden. In WIT Transactions on Ecology and the Environment : The Sustainable City XIII Sustainable City 2019. Ashurst, Southhampton : WIT Press (WIT Transactions on Ecology and the Environment). pp. 527-541.

Conference papers

Schmudde, U. & Sörensson, A. (2022). Sustainable tourism development in shadow destinations. Paper presented at the ICSR 2022 : 9th International Conference on Social Responsibility, Ethics and Sustainable Business 15-16 September, Östersund, Sweden.

Sörensson, A. & Schmudde, U. (2021). Co-creating Value Net for Shadow Destinations in Sweden. In Naples Forum on Service.

Sörensson, A. & Schmudde, U. (2021). The concept of Shadow Destination & value creation. Paper presented at the Tourism in Southern and Eastern Europe, 6th International Scientific Conference, TOSEE 2021, Opatija, Croatia, 30 June-2 July 2021

Sörensson, A. & Schmudde, U. (2021). Value creation for shadow destination – sustainable tourism development in the region. In BUP2021.

Sörensson, A. & Schmudde, U. (2020). Sustainable Tourism Development in the Shadow of a World Heritage National Park in Sweden – A Case Study in the Baltic Sea Region. In BUP symposium 2020.

Sörensson, A. & Schmudde, U. (2019). Developing a Tourism Destination in the Shadow of a World Heritage National Park. Paper presented at the Tourism Naturally Conference, 4th-6th June, 2019, Buxton, UK

Sörensson, A. , Bogren, M. & Schmudde, U. (2019). How do Cities of Different Sizes in Europe Work with Sustainable Development?. Paper presented at the Sustainable City 2019, Valencia, Spain, 1–3 October 2019

Schmudde, U. (2019). Sustainable City Development by Tourism over Cross-Sectoral Industries : A Case Study in Central Sweden. Paper presented at the 13th International Conference on Urban Regeneration and Sustainability "Sustainable City 2019", Valencia, Spain, 1-3 October 2019

Schmudde, U. , Sörensson, A. & Skoglund, W. (2019). Tourism Development in Rural Areas – Success Factors for Growth with Support from Gastronomy?. Paper presented at the ATLAS Annual conference 2019, Girona, Spain, September 17-20, 2019

Schmudde, U. & Sörensson, A. (2019). Tourism Development in Rural Areas in Sweden In the Shadow of a Well-Established Destination. Paper presented at the Atiner 15th Annual International Conference on Tourism, Athens, Greece, 10-13 June, 2019